With the EU CSR Directive coming into effect, we expect that many of our clients will need to disclose carbon footprint data not only on their products but also on the (event management) services they acquire.

In 2023, we launched two tools to measure the carbon footprint of client projects. These solutions (TRACE by isla and MyClimate calculator) give us very useful insight into the environmental cost of live, hybrid or digital events, helping us and our clients take informed decisions on where and how to minimise the project’s carbon footprint.

We are still in the testing phase with 22 “Super users” who assessed over 30 projects in 2023. However, our aim is that 100% of our client proposals include an environmental and carbon-tracking approach by 2025.