To achieve our net zero goal, we will have to rely on carbon removal, or invest in climate protection programmes to offset our unavoidable emissions.

However, while we navigate the complexities of carbon offsetting, we are also striving to mitigate our carbon footprint. That’s why, since 2017 we have partnered with Cool Earth, a non-profit organisation that works alongside rainforest communities to halt deforestation and its impact on climate change. We decided to partner with them because their strategy of putting people first is aligned with our own core values.

In 2021, we decided that all internal group-wide meetings organised for our management teams and talents would become carbon-neutral. We started by reducing the total footprint of the events by making the best possible choices, and by mitigating our unavoidable emissions with Cool Earth.