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Being humAIn
At mci group, we believe that the future of innovation is human-centric – connecting people, technology and sustainability. In a rapidly evolving digital landscape, technology plays a crucial role in reshaping industries, enhancing engagement, and improving efficiency. However, it is people who drive progress, creativity, and meaningful connections. This philosophy is at the heart of our humAIn theme.
The report opens with an overview of our global impact across 34 countries and how our specialised agencies drive results through strategy, digital, and experience design. It highlights key 2024 developments — including acquisitions, service expansion, financial performance, client success stories, satisfaction scores, and awards. We also share our adoption of AI tools like Microsoft 365 Copilot, alongside our creative and strategic methods such as design thinking and scalable content solutions. The report shares updates on DEI&B, learning and well-being initiatives, community engagement, and our progress toward Net Zero and sustainable growth.
CEO’s Statement
As we enter a new era of transformation, I’m proud to reaffirm mci group’s commitment to innovation, sustainability, and people-first growth. While technology continues to reshape how we live and work, one belief remains constant: people are at the heart of everything we do.
HumAIn encapsulates our vision for the future and embodies our belief that true progress happens when technology empowers human creativity, empathy, and collaboration. We see a world where digital innovation fuels deeper human connection, sharper insights, and more meaningful experiences.
At mci group, we’re not just adopting AI — we’re using it to elevate how we serve clients and communities. From intelligent event tools to advanced audience listening, our AI integration is unlocking powerful new possibilities. Our 2024 launch of SwitchAI, a next-gen learning platform, has already boosted mci group employee engagement by 70% and is scaling knowledge across our global teams.
We’ve also made real strides in sustainability, earning the EcoVadis Silver Medal with a score of 67/100 — placing us in the top 15% of companies assessed globally. We continue to help our clients make greener choices, embedding responsible practices in our work.
This year, we reached an NPS of 69, and opened new offices in Mexico and Colombia. With operations in 34 countries, mci group delivered 5,100 client projects for 1,210 clients, generating €574.5 million in turnover, and earned 42 industry awards for excellence in marketing, events, and innovation.
Our path forward is clear: to shape a future where technology serves humanity. As we move ahead, we will continue to embrace new possibilities, lead with bold ideas, and celebrate the power of many. Together, we are not just shaping the future — we are creating it.
Sebastien Tondeur
Chief Executive Officer, mci group
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For the comprehensive 2024 report, including company information, financials, case studies and detailed sustainability information, download the PDF.
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